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01The One brand has been sweeping Europe, worn by the European fashion’s elite. Now 01The One is set to make its mark in the United States – will it become an instant phenomenon? Will you be the first one in your group to have one or will you just be a follower?
Feel pressured yet? We sure did, so we went and got one! Well, actually our sponsors sent us one after we begged, and threw tantrums, and said that we would just die if we didn’t get one… teenage daughters are wise beyond their years…
Anyway, on to the product’s review… the future is now, and it has come in the form of a watch. A completely new way of looking at a timepiece, The 01The One, Ibiza Ride offers owners a unique, digitized (or computerized) way to tell time. Although seemingly odd at first glance, the watch is surprisingly simple to read, sports a very cool sleek design, and oh, did we mention the lights?
Whether at the club or out on the town, 01The One watches may very well be the next “big” thing and the Ibiza Ride is no exception. But we do we know or care about “big” things in the fashion world? We don’t! But we do love that it makes a great gift for people who are hard to buy gifts for 
The 01The One Ibiza Ride’s sleek design is futuristic and elegant, understated and yet bold, and according to the fashionista’s in our office, it can be worn with jeans just as well as with a tuxedo (and for the non-fashionista among you, that’s supposedly unique, and unique is good).
The watch features a handsome leather strap and a bright LED display that’s used to… well, tell time (duh). The LED display tells binary time (relax, it’s actually really easy to understand). The display sports 3 columns, each representing a digit of a standard digital watch. The first column is the hour, the second and third represent the minutes. For the geeks in our group, binary watches are the next quantum leap forward in telling time, for the fashion-oriented in our group (there aren’t many, unfortunately, binary watches are the next wave of stylish watch design.
A cautionary note however, if you can’t read it, then you’re not ready for it. But if you can, prepare yourself for the future and learn more about the 01The One Ibiza Ride by checking it out on our sponsor’s website at http://www.digitalfotoclub.com/product-features.asp?id=964774223
